The Jack Daniel's Paula Scher Limited Edition 2021 is a special release celebrating the distillery's 155th anniversary and its connection to music. Nashville, Tennessee, is known as "Music City," but Jack Daniel's, located 80 miles south in Lynchburg, has its own strong ties to live music. To mark this, the limited edition No. 7 label features a design by Pentagram's Paula Scher, incorporating typography, guitars, horns, and musical elements to highlight the whiskey's link to live entertainment.