Johnnie Walker Black Label is a 12-year, blended Scotch whisky. The the age of a blended whisky refers to the youngest whiskey in the blend. Black Label, however, is made using only 12-year-old whiskies, which is what makes its flavor so tried and true. The whiskies that come together to craft Black Label are brought from all over Scotland. There is no single region that dominates the blend, and its wonderfully balanced, straightforward flavor and texture is a reflection of this harmony of resources, technique, and style. Black Label is the beauty of blended whisky. Its aroma provides the nose with sweetness, oak, and smoke, all of which are a precursor to the variety of flavor notes that follow. Black Label is simple and to the point and it's an icon for a reason. The blend has remained the same for over a century and its sustained popularity is a testament to quality and reliability. If there was such a thing as a greatest hits of scotch, Johnnie Walker Black Label would most certainly have a spot reserved.
The elements in the photos were all made from reflective, metallic and iridescent papers, and were masterfully shot by Photographer Paul Zak together with the brand's iconic Walking Man, also made of iridescent gold paper. The visuals have since been printed and embossed onto thousands of Johnnie Walker gift tins and boxes, and are currently being sold all over the World.